The Product Page Optimization Playbook

For e-commerce retailers, product pages are where sales are won or lost. You have invested heavily in getting people to your website, so why not make sure they have the most enjoyable experience possible? Product pages should reduce distraction, create a sense of urgency for the buyer and provide every answer that potential customer has about the product. We went through hundreds of product pages to show you what tactics successful e-commerce retailers are using to optimize their product page. Use High-Resolution Photos This may sound like a no-brainer to you, but too many retailers are still using low-quality photos on their product… Continue Reading

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