6 Out of 10 Links Shared on Twitter are Never Clicked

Chances are your company is using Twitter to help grow their brand awareness. However, it appears as if people 60% of links that are shared aren’t even being clicked. The new data found shows that Twitter conversations are often lopsided between businesses and users. As the study puts it, “there seems to be vastly more niche content that users are willing to mention in Twitter than . . . content that they are actually willing to click on.” The bulk of actual clicks on social media were generated by a small group of “blockbuster” articles, with about 9% of shared… Continue Reading

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