Is Predictive Intelligence the Future of B2B Marketing?

We are in the middle of a revolutionary time in history. In focusing on the right data points, you can use predictive analytics in your content marketing to curate the best possible content for your audience. Val Levin wrote about predictive intelligence and where it will take us in the future: Predictive intelligence is making businesses more efficient, effectiveand successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests. Technology not far from artificial intelligence is making a significant impact on the… Continue Reading

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