Podcasts and Advertising: Social Media’s New Super Power

Ad blocking is making things very difficult when it comes to online advertising. People are looking for ad-free content and marketers have to continually adapt, or die. That’s why social influencers are becoming the most effective way to advertise your business. Mark Schaefer posted an in-depth look into the future of podcasts and marketing: We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free… Continue Reading

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