Bad Checkout Pages: Snatching Defeat from the Jaws of Victory

There is one thing that every customer who arrives at your checkout page wants to do: checkout. They (probably) don’t want to sign up for your newsletter; they (usually) don’t want to fill out a detailed survey about the choices they made while they surfed your website; they (mostly) don’t want to have to scroll up and down; they (really) don’t want to press a whole lot of buttons; they (100%) don’t want to mess with pop-up ads and last-minute reminders/advertisements. THEY JUST WANT TO LEAVE, OKAY! And guess what? Any website that doesn’t do everything they can to let… Continue Reading

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