Minimum Advertised Price (MAP) vs. Manufacturer Suggested Retail Price (MSRP): What Retailers Need To Know

What is Minimum Advertised Price? (MAP) In 2007, the Supreme Court ruled that manufacturers can work with retailers to set the minimum advertised prices on their products. Minimum Advertised Price, or MAP, is the lowest price a retailer can advertise a manufacturer’s product in online ads or print. This does not affect the price at which a certain product can be sold, but only what they can be publicly advertised for. For instance, if you sell iPhones and Apple has a MAP of $699 you may not print an ad for anything less. However, you can sell the phone for… Continue Reading

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