Getting the Most from an Online Customer Community

Brands and consumers are engaging in more personal ways than ever. It’s essential for a brand to interact and seem approachable online. Charles Trevail published research where over 100 client-side practitioners and showcased the 4 best practices: Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. And it has evolved into more than just a mechanism for listening and gathering feedback from customers. The use of communities has grown steadily as a result. According to the Market Research Society (MRS), spending on online research increased 15 percent from 2008 to 2012. But… Continue Reading

True Performance Baselines & ROI for SEO Without Attribution Modeling

How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation: It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick (my employer) tells me that many agencies today are failing to deliver return for their clients. And,… Continue Reading

The Emotional Combinations That Make Stories Go Viral

Researchers have gone through 65,000(!) articles where readers assigned an emotional reaction scores to viral articles. Then published their research on Harvard Business Review: Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise sheds light on the roles that valence, arousal, and dominance play in content that goes viral…. Continue Reading

Is Your Content Good Enough? 6 Questions to Find the Answer

What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all your competitors think the same thing—that most content in your niche is junk. And yet…they believe that theirs is the exception. No doubt you think your content is pretty good too. Otherwise, why would you publish it? I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course, we’re going to think our own content is good. The ideal solution would be to hire a professional… Continue Reading

Save 25% by upgrading before 2016 Upgrade Now Contact Sales