The Emotional Combinations That Make Stories Go Viral

Researchers have gone through 65,000(!) articles where readers assigned an emotional reaction scores to viral articles. Then published their research on Harvard Business Review: Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise sheds light on the roles that valence, arousal, and dominance play in content that goes viral…. Continue Reading

Is Your Content Good Enough? 6 Questions to Find the Answer

What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all your competitors think the same thing—that most content in your niche is junk. And yet…they believe that theirs is the exception. No doubt you think your content is pretty good too. Otherwise, why would you publish it? I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course, we’re going to think our own content is good. The ideal solution would be to hire a professional… Continue Reading

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