Google Search Analytics Report Adds Ability to Compare Queries

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console. Barry Schwartz published his findings on the new update: Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_. The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison: Google has quietly added a new option… Continue Reading

Is Predictive Intelligence the Future of B2B Marketing?

We are in the middle of a revolutionary time in history. In focusing on the right data points, you can use predictive analytics in your content marketing to curate the best possible content for your audience. Val Levin wrote about predictive intelligence and where it will take us in the future: Predictive intelligence is making businesses more efficient, effectiveand successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests. Technology not far from artificial intelligence is making a significant impact on the… Continue Reading

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