Big Changes Coming to Device Bidding in AdWords

When it comes to running PPC campaigns, behavior on each device will vary. So it’s crucial to identify which devices you are doing well on and which ones you need to improve on. There are several updates on the way that will have a huge impact on paid search: What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you… Continue Reading

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