5 Influencer Marketing Trends That Are Changing the Game

Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU! Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game: More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00… Continue Reading

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