PriceWaiter’s entire business rests in this price-naming tool. Consumers click the tool on it, name the price, and this information gets relayed to the merchant.

…wouldn’t it be nice if you – the consumer – could identify during this process what price you want to spend on the item you want to buy? This is the goal of PriceWaiter…

Using PriceWaiter, consumers are able to suggest a new price for a specific product. If consumers like an item, but can’t afford the price, they click the “make an offer” button

Since launching the “Name Your Price” feature from PriceWaiter, the retailer has increased its shopper-to-buyer conversion rate by 3% to 5%, CEO T.J. Gentle says.

However, a new startup called PriceWaiter is bringing haggling back to e-commerce, and it’s bringing a refreshingly human element to the online marketplace.