Pop-ups: The Good, The Bad & The Ugly

Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Top 10 Most Beautiful E-Commerce Websites of 2016

It’s hard to make a gorgeous looking website, but these 10 companies have done just that. It doesn’t matter if you are using BigCommerce, Shopify, Magento, or Woo, these pretty websites can give you inspiration. Obviously, we weren’t able to see every store on the internet. But the ones that we did find are beautiful! We judged on visual appeal, quality of the website, and ease of checkout. These are the 10 sites that caught our eye and are leading the way for e-commerce design in 2016! Native Union Savvy Watch Wrightwood Furniture Hugh and Crye Cute + Broke Jenis… Continue Reading

Bad Checkout Pages: Snatching Defeat from the Jaws of Victory

There is one thing that every customer who arrives at your checkout page wants to do: checkout. They (probably) don’t want to sign up for your newsletter; they (usually) don’t want to fill out a detailed survey about the choices they made while they surfed your website; they (mostly) don’t want to have to scroll up and down; they (really) don’t want to press a whole lot of buttons; they (100%) don’t want to mess with pop-up ads and last-minute reminders/advertisements. THEY JUST WANT TO LEAVE, OKAY! And guess what? Any website that doesn’t do everything they can to let… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Google Search Analytics Report Adds Ability to Compare Queries

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console. Barry Schwartz published his findings on the new update: Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_. The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison: Google has quietly added a new option… Continue Reading

5 Influencer Marketing Trends That Are Changing the Game

Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU! Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game: More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00… Continue Reading

Getting the Most from an Online Customer Community

Brands and consumers are engaging in more personal ways than ever. It’s essential for a brand to interact and seem approachable online. Charles Trevail published research where over 100 client-side practitioners and showcased the 4 best practices: Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. And it has evolved into more than just a mechanism for listening and gathering feedback from customers. The use of communities has grown steadily as a result. According to the Market Research Society (MRS), spending on online research increased 15 percent from 2008 to 2012. But… Continue Reading

Decision Trees for SEM Segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart and an excellent research article: One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization, but what’s the best rule for how granular you should get? There are a few different camps on this. There are the long-time advocates of Single Keyword Ad Groups (team SKAG), and even the occasional Single… Continue Reading

B2B Sales Acceleration: Help Buyers Buy

Speed is crucial when it comes to closing a deal and making more sales. Developing that speed takes time, practice, and determination. Sabrina Ferraioli shared some of her knowledge about closing B2B deals in this post for Business 2 Community: According to an article in Forbes by Ken Krogue, one of the keys to sales acceleration is to pick up the phone. While new, shiny tools are exciting to marketing leaders, in the end, what’s most important is increased sales. It turns out that to help buyers buy, which is what you have to do to sell faster, you actually have… Continue Reading

Save 25% by upgrading before 2016 Upgrade Now Contact Sales