Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU!
Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game:
More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00 of paid media.
In fact, working with influencers on a marketing campaign can drive 16 times more engagement than paid or owned media.
Businesses of all sizes will be using social media influencers to help spark conversations around products, promotions and messaging. As the industry continues to evolve and grow, here are five influencer-marketing trends that are already changing the game:
- Targeted measurement Instagram recently announced new analytic insights to provide marketers with a more realistic sense of how campaigns are performing. As networks continue to update and open their APIs to better assist in metric gathering, we’re seeing continued improvements in how brands can analyze campaign results. Marketers are now sifting through big data to tie back results to very specific KPIs, outlining a level of detail that was previously unheard of. Campaigns are now directly connected to actionable outcomes and weighed with the same scrutiny of any business unit line item. More granular measurement will help influencers, brands and agencies alike to design smarter, more effective campaigns.
- Influencers as content creators on brand-owned hubs Brands are increasingly using influencers as a virtual content creation staff, with the aim of turning brand-owned sites into content hubs with dynamic and compelling stories, images and video. In addition, social media amplification from influencers is driving traffic to brand-owned sites instead of influencer-owned blog posts. Instead of directing readers to these blogs, brands are reinventing themselves as the resource for subject matter expertise and relevant influencer content….
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