Mobile search is changing every second. And now, most people prefer to use their phone for search instead of a computer or other device. The phone is now the TV and the TV is the radio. So naturally, the way we search for things is going to evolve and change.
Bridget Randolph wrote about the problems and future of mobile search:
This shift is hardly surprising, when you consider that, in 2015, 52% of UK internet users have stated that mobile is their “preferred way to access the web” — up from only 24% in 2013. This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue.
It just makes sense, because (as Benedict Evans recently wrote), “it’s actually the PC that has the limited, basic, cut-down version of the Internet…it only has the web.”
Whereas our mobile devices have so much more information to draw on (photos, geolocation, friends, physical movement) and greater interactivity: with the external world (through technology like beacons), with you when you’re not using it (through notifications), and with your personal identity (because a phone is always signed-in and it is almost always an individual device rather than a shared one).
So what are the key ways in which we’re seeing this shift in user behavior change our approach to SEO?
To answer that question, I’d like to focus on four key areas in which Google seems to be shifting its approach to mobile search, and some things we can do about it:
-Mobile-friendliness as a ranking factor
-Site speed and page load times
-Mobile-first design of SERPs
-App integration with web search