In a previous post, we discussed how Minimum Advertised Price (MAP) is the bane of many retailer’s existence. Although we aren’t a retailer, we agree! One of our mottos is Make MAP Moot. And OP delivers! Out of all available technologies, PriceWaiter represents the best possible way to make MAP moot, and the one that will give you the least headaches. Why is that? Because manufacturers don’t have a problem with us! The entire basis of MAP is for manufacturers to make sure that you aren’t displaying a heavily discounted price publicly on your site anywhere. Manufacturers want to make… Continue Reading
Son, we need to talk about MAP..
