Ecommerce Promotions: Timing Is Everything!

Everybody knows that the holy grail of e-commerce shopping is the end-of-year holiday season, starting with Black Friday/Cyber Monday. The reason you know about these days (other than them being your biggest moneymaker days of the year) is because they have been selected for you. You had no say when, where, and to what extent you should engage in special promotions. Retailers will often offer huge discounts – sometimes over 50% – to consumers, to entice them to shop at a certain store. This is happening simultaneously by thousands of retailers. The elephant in the room is the risk of… Continue Reading

2014 Ecommerce Pricing Trends – Bet on em!

Online retailers are always looking to grow their businesses, and 2014 will be another big year for retailers to capitalize on new and exciting trends. Staying on top of the number of growth strategies and innovations will be crucial to the survival of all retailers in the coming year. Numerous articles lay out the trend roadmap for 2014, from geolocation targeting to augmented reality technologies; there’s even talk of adding a twist and allowing your customers to name their own price. The possibilities for the coming year are endless, and this series will take those predictions a step further by… Continue Reading

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